Product development: all phases from product design to series production

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Product design and development: definition, what the phases are, how to optimize costs and development times, case studies

The product design and development process includes all the necessary phases from concept to series production to marketing and market launch.

The development of a new product includes the identification of a market need, even a latent one, the analysis of the competition, the development of a solution and an operational development program.

Medical device product design and development

Knowing in depth what the phases for product design and development are and what all the steps are allows you to develop a clear roadmap with well-defined times and roles within the work team.

The definition of a roadmap, as well as times and roles is fundamental for the success of a winning project.

In this scenario, knowledge is fundamental and allows you to save time, money and minimize risks of all kinds.

What is the product development process

Generally speaking, the phases of product design and development include drafting the idea, creating the design, engineering the parts and all the marketing activities connected to them.

Given our experience, in this article we will share information, technical details and specifications of products in the medical, household appliance, electronic and safety devices sectors.

To view projects and numerous case histories of products developed in the industrial sector you can consult our portfolio by clicking here.

After over 20 years of activity in this area, the experience of our team has reached very high levels.

We are focused on design, mechanical engineering, prototyping and mass production of plastic and metal parts.

If you are developing a new product, and need a guide to use as a handbook, download our practical guide on “The four phases for developing a new product”

What are the phases to develop a successful industrial product

The product design and development phase represents the moment in which the product team uses all the previous information and takes action to create a first prototype.

This moment is fundamental because it has the purpose of testing the feasibility and functionality of the product.

The technologies that we can use to create a prototype are many and mainly on plastic and metal materials.

Rapid prototyping technologies or CNC mechanical machining are the most used technologies in the industrial sector.

With these processes it is also possible to create complex prototypes with high precision and good aesthetic finishes.

In this phase, the choice of prototyping technology depends on our functional, aesthetic and much more needs.

We maintain that “There is no technology that is better than the other.”

All are valid if they meet the project requirements and if the final performance and material used are in line with the tests we need to perform.

The choice remains rather difficult.

If you need a free feasibility consultation you can contact our team by calling 0871 253230, writing an email to or filling out this form.

Once the prototyping and testing phase has been completed, it is possible to move on to engineering and mass production for the launch of the product.

Before starting definitive production we always recommend evaluating the production of a pre-series or pilot production.

How to optimize development costs and times

Optimizing costs is fundamental and concerns all phases of product development.

Regarding the phases covered by this article we can say that it is necessary:

  • Organize the design team and the related information flow in the best possible way;

  • Initiate preliminary studies and research to explore the real feasibility and feasibility of the product;

  • Optimize the integration between the various phases of development in order to prevent problems from arising;

  • The choice of prototyping and production technologies that best suit the product

Study cases

Below we show you some images of a project in the medical field.

We have followed all phases of product design and development from the aesthetic study to mass production using injection molding equipment.

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