Since 1945 Brioni is synonymous with elegance, luxury and prestige for men’s clothing. In recent years the Maison decided to innovate offering its customers a new shopping experience with the help of 3D technology: 3D scanning of the human body and augmented reality.
In 2014 he embarked on the Project Miror (from the Latin admire, wonder) that is already operational in Milan and Rome stores: the customer can simulate combinations of cloths, colors and accessories of the ready-to-wear collection to create his own wardrobe, all in absolutely virtual mode. In collaboration with specialized partners in the data systems and communication for big events including CLX Europe Spa , Brioni has created a database of over 1500 fabrics that enables 8 million different combinations of clothing and accessories
As we live the shopping experience in 3D? Thanks to a 70-inch monitor, the customer can see his complete 3D model in every detail and surfing within the interface he can simulate countless clothing solutions have responded immediately the aesthetic effect. This would significantly improve the shopping experience for a good which is considered synonymous and expression of one’s being. The system is also networked with the other stores of the brand in order to ensure continuity of garment and wardrobe development at any point of the world, another strong element of appeal to the businessman in continuous movement.
In its entirety the Miror project consists of three phases: the first already established in Rome and Milan to create your own virtual and tailored look; a second to enhance the customer experience and let him build his own personal wardrobe; the third of which is expected implementation for 2017 incorporates a powerful 3D software technology to create your own look looking at your own reflection in a special mirror.
